With LeBron James and Steph Curry nearing their retirement, the NBA is seemingly searching for its next “face of the league.” Of course, young stars like Victor Wembanyama, Luka Doncic, Jayson Tatum, and Anthony Edwards come to mind as the league enters a new era, but Memphis Grizzlies star Ja Morant deserves more recognition. Morant is the league’s most highlight-friendly player, and in an era where the NBA fanbase directs its attention to highlights more than actual games, the 26-year-old guard continues to grow in popularity.