By now you almost certainly know that the Buffalo Bills revealed their new Nike Rivalries jerseys on Thursday. It’s an “icy” look for the Bills, who will wear those uniforms on Oct. 5 when they travel to Foxborough, Mass., to play the New England Patriots in Week 5. Given the opponent, though, Fanatics decided to have some fun along the “Rivalries” line of thinking. A company that designs, manufactures, and sells licensed fan gear of all kinds, it created a video that quickly went viral.