Cowboys vs. Chiefs sets record for most-watched NFL game after 57.2 million viewers tuned in on Thanksgiving

Chicago Bears

When you pit the NFL’s most popular team against its best quarterback on a day where most people are sitting at home ready to relax and watch sports, you get record numbers. CBS accomplished as much on Thanksgiving, as a staggering 57.2 million people watched the Dallas Cowboys square off against the Kansas City Chiefs in Week 13.

That figure broke the record for most-watched NFL game of all time, according to The Athletic. To be more precise, the Chiefs and Cowboys actually shattered the record, which previously belonged to a 2022 Cowboys vs. New York Giants game on Thanksgiving. That game drew 44 million viewers. 



This story will be updated.

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